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How to Keep a Customer for Life

January 14, 2011 By
0404

Go out of your way to give me a deal on money I was going to spend anyway.

I ordered some shoes from Jos. A. Bank last weekend and they came in today so I went to pick them up after work. Salt, slush and grime are notorious around here and until now I hadn’t purchased a pair of overshoes. Wanting to preserve my investment, I picked up a pair of Totes, priced at $25.

The salesman asked me if I needed anything else. I replied that I did not, but I would likely be back in next Monday and Tuesday to take advantage of a huge sale they’re having: 70% off a ton of stuff and 50% off everything else in store.

So the sales associate, unprompted, went ahead and gave me the 50% off the totes overshoes 72 hours before the sale started. Total price $13 and change.

Filed Under: My Life, Work Tagged With: ,

The Rise of the Digital Friend

January 12, 2011 By
friends

Not exactly these type of friends, but close.

If you look at my Facebook right now you’ll see that I have 842 friends. Now some of those people I have never met in real life, some I haven’t spoken to in years and some are people that I can share anything with without fear of judgment.

Today I had lunch with a coworker and friend Andrea with whom I have worked side-by-side with for 2.5 years. I also had lunch with a friend and former coworker, Blair, with whom I worked with for about three months this time a year ago. The funny thing is, Blair is a friend of mine, we’ve talked on the phone countless time, traded Tweets back and forth, friended each other on Facebook etc.

Today was the first time I have ever met her face-to-face.  I know a good deal about her life and her mine, but until today we’ve never crossed paths.

She is a digital friend. [Read more...]

Filed Under: My Life, Play, Work Tagged With: ,

Driving in the Snow

January 11, 2011 By

I would have never imagined myself doing this three years ago.

Filed Under: Video

Things Kids Born in 2011 Will Never Use

January 10, 2011 By

Yahoo! Finance put together a great list of things kids born this year will never use. Among the list are the usual suspects: CDs, video tapes, corded phones, watches, paper maps etc. In addition to the tangible items there is one intangible item: “Hiding”  Which is the most intriguing to me. [Read more...]

Filed Under: Blog

A Workout Partner Program Idea

January 7, 2011 By

Rather than writing this in an email as well, I’m just going to share a link with my gym.

Like 95% of the population, I want to get in better shape this year. Cardio is something that can be done on one’s own using only a pair of shoes and the pavement in front of your house. But weights? that’s different. [Read more...]

Filed Under: Uncategorized Tagged With: , , ,

What I Remember About 2010

January 6, 2011 By
wedding-blog-photo

There is nothing that can go in this space that will top the 2nd day of the year last year. That’s the day Millie and I got married. More than a year later the excitement of that day hasn’t waned.

The year since then has been so amazing to think back on. You can’t fathom what it’s like to be married until you’ve done. Moreover, her two best friends, my two best friends, my brother and her cousin all got married  in the six months preceding our wedding. So here we are a crop of newlyweds all figuring it out together. The sharing of stories and firsts has made the last year that much better.

Professionally I think I grew as well. My career track was quite erratic after leaving Oxford. I made pit stops in Dallas and Birmingham before coming to Chicago. In the last year I’ve taken on new challenges and feel that I’ve taken ownership of my role at NorthShore. I’ve spoken at conferences in Chicago and Las Vegas all while learning more and more about marketing both online and off.

Personally I stayed level with my fitness, something that I aim to improve this year. Bouts of fitness were derailed by illness, injury and general laziness.

It all comes back to the wedding though. That was and will always be the best day of my life.

In 2011 I stare 30 straight in the face. If the 20s were all about becoming an adult, then my 30s will be all about living like one. I look forward to taking on new challenges and defining my role in this world. In the new few weeks I’m going to come up with my take on ESPN’s recent 30 for 30 series. It will be a list of 30 things I want to accomplish in 2011. Stay tuned for that.

Filed Under: Blog Tagged With: , , ,